I know that last week I said that this post would be about Hooters waitresses. However, before I get to the specifics of that case, I came across something that deserves critical attention: baby high heels.
As one of my friends recently had a beautiful baby girl, I was thinking about what to give her as an appropriate baby gift. Somehow, I stumbled across a website entitled “Heelarious: her first high heels.” For $25, you can buy a baby girl a pair of shoes that look like heels. The website advertises the product as a “Pink satin heel with zebra satin lining for infants size 0-6 months” (see promotional photo below). Also, one should not be worried about the safety of the shoes. The creators of the website state: “The shoes are not intended for walking and the heels actually collapse if any little ones try to put weight on them. Heelarious, her first high heels, are not intended to harm children in any way- they are intended to be hilarious!”
After my initial shock wore off, I began to think of the ways in which babies are socialized into various gender roles and norms. Judith Butler, and others, states that the process of gendering begins with the naming the newly born child either a girl or a boy. Balloons stating “It’s a girl” typically come in pink, whereas “It’s a boy” balloons typically are blue. These gendering processes continue throughout childhood. A trip down the children’s toy aisle will see a clear diving line between pink/purple (girl’s toys) and red/blue/brown/black (boy’s toys). Thus, clearly babies and children exist as gendered beings.
However, I think that baby high heels deals with a different aspect of gendered identity: the essence of a woman. As baby girls are younger versions of women, they can, and should, exhibit qualities of a woman in a smaller fashion. Not only is the essence of a woman to be thin (see my previous blog post), but she also should be wearing heels. Thus, as smaller versions of women, infants should be able to wear “safe” heels. Many times, in order to look (or feel) sexy, a woman dons a pair of heels. Heels can range anywhere from the business-like pump to the stiletto.
So, when we as a society are putting babies (remember, they’re only made for infants 0-6 months) in high heels, the expectation is that they will grow up to wear real high heels, as part of the expected essence of femininity and womanhood. The name of the website is telling here: “Her first high heels,” which implies the first in a long line of heels. These baby heels exist as part of a gendering practice built on the presumption of what constitutes an appropriate female form, and exist as one part of the socialization process.
For me, I decided baby heels would never make an appropriate baby gift, and instead decided to get my friend and her baby a book. Books can stir the imagination, and dream of new worlds to come (and hopefully a world without baby heels).
For others’ take on baby heels and/or sexualization of youth, take a look at the following:

Ruth, I think this is really interesting. I have found myself watching little girls at the store wearing much higher heels than I, myself, would ever wear and wondering what that says about them and me. I wanted to buy my friend a gift recently as well, and saw a little gift pack of socks that were made to look like shoes. You could either buy a set for a boy that looked like sneakers or a set for a girl that looked like ballet shoes. Having played sports my whole life and never taken ballet, I hated to think that the dreams for a girl might exclude sneakers. Interesting post!
ReplyDeleteGosh,this shoe idea is...frankly, I don't quite know how to describe it. It's both scary and funny. I am trying to think of why we would consider it hilarious to see a baby in high-heels. I am wondering if the principle of incongruence is at play. That is, seeing things we don't expect makes us laugh - high heels on babies, high heels that bend, high heels in such tiny sizes.
ReplyDeleteBut the point remains about high heels for any female - girl, teen or adult. My feet are just not made for high heels, I wear them rarely and usually endure a great deal of pain when I do. I always wonder about women who seem to walk effortlessly in them. It's definitely a standard of female beauty. I recently saw a TV commercial for a cable DVR service that employed this standard - woman is torn between a beautiful pair of high heels in a store window, she walks past, changes her mind and eventually goes into the store. Next shot of her is on her couch, in PJs. She turns on her favorite show (which I think is Desperate Housewives) and with a look of great satisfaction, she puts her feet up on the coffee table and she is sporting those brand new high heels she saw earlier in the store...here's the kicker...I actually envied her legs and the shoes! The standard is pervasive and deeprooted. In some ways, I am thankful for flat, wide, not so pretty feet...they have spared me many hours on high heels!